Solutions

Identity 2.0 enables companies and consumers to open up a direct link with each other -- one that can facilitate improved experiences for consumers, and "a better way to do business" for companies. 

The marxID Advantage

Easy to Use

Save time with point & click admin controls - this frees you to do other things, like finding new customers.

Know Who's On your Property

When you know who's on your digital property you can identity what users want.  You can give them easier ways to pay.  And you can identify bad actors who can put entire balance sheet at risk.

Friendly support

Our support team is here to ensure that things runs smoothly. You’ll always find the help you need. 

At a Glance

You know about the power of a Login.  It enables a closed channel of communication with millions of customers, readers and specific audiences.  The problem, to date, is that engagement happens late in the customer journey. . . 

marxID solves that problem.


Now, when your audience logs into your site,  you can offer true personalization which leads to enhanced conversion and engagement. 


You can be sure that every login is a real person, not just an email address or bot. Our ML pattern recognition + behavioral anomaly detection provides true identity proofing, not just authentication.



Built for Privacy

With Zero-Trust Architecture we comply with Europe’s General Data Protection Regulation (GDPR),  California’s Consumer Protection Act (CCPA), and other local data protection ordinances.


Privacy-preserving technologies save businesses from Data Protection fines and data ownership conflicts.  MarxID gives you strict access controls, offering full transparency over your site's data.






Get marxID

A Self Serve Login Creation Wizard


We made Login incredibly easy for businesses.


Learn More

Why Publishers and Brands use marxID

We offer a wide range of services to meet every type of business.

You need easy integration into your legacy

architecture (CDP's, CRM's, etc...).

Compile an aggregated and evolving database of your audience. Gather data for analytics, retargeting and market research. 

Consumers Increasingly care about

Privacy and Trust.

While marxID enables personalization and enhanced marketing, the platform has also been built with Privacy Preserving Technologies to ensure total compliance with new Data Privacy Laws (GDPR and CCPA). Our  UI  puts the user in control of their identity.

Cookies are gone.  You need an 

identity solution.

Login is about making traditional “Web Identity” into an interactive experience. From information delivery to gameficiation and surveys — marxID upgrades your site for the post-cookie world.

You want a service that is more than just technology.  We offer 24/7 support.

Work with our team to discover how our Login can be designed for your brand.  Receive critical insight reports each month, or connect directly with your CDP or CRM for realtime analytics.

Effortlessly suggest content and products based on geographies, demographics and consumer behaviors. 


Gain a deeper understanding of your customers and cut through the noise to capture their attention with personalized marketing initiatives.

INDUSTRY LANDSCAPE

Case Studies

Apparel, Footwear & Accessories

Problem:
A shoe retailer looks to tailor offerings to repeat customers, but they have lost the ability to do so given the demise of the 3rd party cookie.  

Solution:
marxID enables retailer to establish identity even before the consumer completes purchase.

Restaurant, Hotels & Hospitality

Problem:
A restaurant asks:  "How do I know my customer before they checkout?"

Solution:
marxID removes customer 'annoyance' often associated with login.  With One-Click, customers identify themselves which enables the restaurant to suggest new menu items based on prior orders.

Publishers

Problem:
With 3rd party cookies expiring, a major publisher needs a new audience identity mechanism.  But the publisher does not have a subscription service. 

Solution:
With marxID's incentivized login, users choose to login to the publisher even though they are not receiving any specialized content.  Users engage in this behavior because marxID is incentivized login.  Users enjoy earning points and access to special deals when they log into websites.

Retail and Grocery

Problem:
A major chain who offers both retail and grocery services asks:  How do I better connect with customers when they're not on my e-commerce site?

Solution:
With One-Click login, the vendor can start learning customer preferences the moment they arrive on their site.  But they're also able to suggest products based off of user habits from other sites.  While maintaining user privacy (no PII data or personal data is ever shared), the vendor is still able to identify user interests.   For example:  user 24601 is a sports enthusiast.  By suggesting new athleisure clothing while a user browses, the Retailer is able to achieve "FAANG" company personalization with minimal integration required.

Travel and Hospitality 

Problem:
A major hotel chain realizes that while it is in the hospitality business,  it must also be in the data business so that it can offer personalized experiences to its visitors. 

Solution:
Hotel chain uses marxID service to fuel its survey campaign.  With easy login, hotel customers transfer real-time, actionable ideas, opinions, likes, dislikes, and suggested property elimnents. 

With marxID Identity Verification the Hotel chain saves money by eliminating focus groups as a mechanism for actionable insights and innovation research.

Entertainment Media

Problem:
How does a legacy media organization compete with Netflix and Amazon with respect to suggesting new content and shows to users?

Solution:
With One-Click login, the media organization builds customer profiles while ensuring user-privacy.  Through cross-site content selection patterns, the media organization now has the power to suggest content (shows, etc...) -- exciting to new users and return audiences alike.

The Dashboard

Get cross-browser analytics about how your property is performing.

Who We Work With

An ecosystem where everyone wins

Future-proof your business against changing regulations by using ethically-sourced Opt-In consumer data. CCPA is representative of the larger legislative global trend that mandates protection of individualsʼ personal data. Complying with CCPA, GDPR, and local data protection ordinances is about more than abiding by new requirements.


Because Data Privacy Regulations are complicated, we're here to take care of it all, so you can focus on what really matters. 

CCPA

Leading US Privacy Regime

1/1/2020

Date It Went into Effect
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